Job Description

📍 Territory: Santa Barbara → Santa Cruz (Central Coast Area)

About Ola Sol

Ola Sol is a premium agave wine that delivers the refreshing taste of tequila with half the alcohol and calories. We’re pioneering a new low-ABV wine & spirits category in the alcohol beverage industry — and we’re looking for a Sales Manager / Sales Representative to launch and grow our presence in the Central Coast.

This is a career-defining opportunity to sell a new product with zero competition in its category.

The Role

We’re hiring a Beverage Sales Representative / Alcohol Sales Manager who knows the central coast market. Experience in wine, spirits, or alcohol beverage sales is a plus, but not required — what matters most is being a natural salesperson who loves building relationships, winning new accounts, and driving sales volume.

You’ll represent Ola Sol across on-premise and off-premise accounts (bars, restaurants, and retailers) while working closely with distributor partners. Once the market is established, you’ll also have the opportunity to hire and train your own sales team .

We’re open to part-time, contract, and full-time candidates.

What You'll Do

• Drive alcohol beverage sales : Open new accounts, build strong relationships, and secure re-orders.
• Tell the Ola Sol story : Educate distributors, retailers, bartenders, and consumers about agave wine.
• Build cocktail programs : Create easy-to-implement offerings that increase volume and margin.
• Work the market : Minimum 4 days per week calling on accounts (bars, restaurants, retail).
• Distributor management : Partner with our distributor team to ensure alignment and growth.
• Plan & execute strategy : Develop monthly sales plans, manage budgets, and hit KPIs.
• Host trainings & tastings : Conduct brand education and build awareness through events.
• Stay compliant : Ensure all sales practices follow state & company laws/policies.

Who You Are

• 2+ years of outside sales or beverage/alcohol sales experience preferred.
• Strong knowledge of the Central Coast hospitality market and account relationships a plus.
• Passion for wine, agave, and cocktail culture (you know how to make a great margarita).
• Entrepreneurial, self-starter who thrives in a new category sales environment .
• Skilled at relationship building, negotiation, and closing deals .
• Organized, results-oriented, and comfortable with both strategy and execution.
• Proficient in Google Suite (Gmail, Docs, Sheets, Slides).

Compensation & Perks

• Base salary + uncapped commission/bonus (expected 15–25% of salary).
• Meaningful equity stake (vested over 4 years for full-time hires).
• Make your own schedule with flexible structure: Part-time, contract, or full-time considered.
• Ground-floor opportunity to build a career in alcohol beverage sales leadership .

Other Notes

• Sales brokers and independent beverage sales reps welcome to apply.

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