Job Description

Title: Manager/Senior Manager of E-Commerce (pending experience)

Pay: $85,000-$105,000 annually based on experience

Benefits: Health, Vision, Dental, Life, 401K, Mental & Physical Health Reimbursements, Employee Discount

Minimum Similar Experience: 5+ years in e-commerce

Rael is an award-winning, VC-backed clean feminine care and skincare startup with a mission to empower women to make safe, healthy choices for their bodies. Unlike conventional products, Rael products are toxin-free, chlorine-free, fragrance-free, and hypoallergenic - all without sacrificing quality, comfort, or performance.

The company was founded in 2017 in Southern California by three Korean American women with distinct backgrounds — a journalist and bestselling author, a movie distributor at Disney with a Harvard MBA, and an architect-turned-art director. Once we launched our organic cotton cover pads on Amazon, we quickly became the #1 brand in the pad category. Now we offer not only clean feminine care products, but also clean, vegan skincare inspired by K-beauty innovations, including pimple patches, facial sheet masks, and skincare essentials, as well as feminine wellness supplements. Rael products are available to purchase at Amazon, GetRael.com, Target, Walmart, CVS, Walgreens, and Sprouts among others.

Rael was highlighted on the Inc. 5000 List for 2023, which celebrates the fastest growing private companies in America, and was also named “Wellness Brand of the Year” by Glossy. Rael is now a globally recognized brand with a branch office in Seoul, Korea. If you are passionate about making a positive impact and are a self-starter and a go-getter, join us to help create something truly meaningful for women all around the globe!

This is a hybrid role located in Culver City and requires in-office time of 2 days per week (subject to change based on management discretion).

Job Summary/Why you'll love this role:

We’re looking for a strategic e-commerce lead to join the Marketing team at Rael. The Senior Manager of E-Commerce will be responsible for leading the strategy and managing the execution of all digital initiatives that will produce a best-in-class e-commerce experience, effectively and efficiently drive acquisition and retention of customers, and long-term, sustainable growth. This position requires an ability to operate in a high-growth, dynamic, and entrepreneurial environment – knowing when and how to dive into the details to support execution and elevate expectations.

Most importantly, we hope you share our enthusiasm for our products and the mission that drives us. If you are passionate about what we do and eager to contribute to our cause, we would love to hear from you!

Responsibilities include but are not limited to the following:

• Set vision and strategy for holistic and seamless brand discovery, shopping, and purchase experience on all e-commerce channels (DTC and select retail partners)
• Develop monthly/quarterly plans and promotions to ensure adherence to strategic priorities 
• Optimize the experience on DTC, and support Amazon.com, and e-retailer sites to consistently improve conversion and increase repeat purchases
• Oversee e-commerce day-to-day initiatives including ongoing UX site optimizations, site content planning and updates, execution of seasonal launches, online promotions, new features/enhancements, and merchandising improvements (e.g., A/B testing, personalization) to maximize conversion 
• Drive improvements to e-commerce P&L regularly for GetRael.com, including revenue, margin, and expense improvement including annual and monthly e-commerce forecast and budget
• Drive strategy and execution of SEO (with agency support), email/SMS, loyalty, and emerging channels
• Partner with Brand and Sales teams to develop campaigns and content in support of new product launches or strategic priorities 
• Oversee and report on business KPIs to achieve e-commerce channel growth & health goals to upper management
• Manage logistics relationship and thorough QA process ensuring that product goes live, and flows through the systems properly
• Work closely with CX lead on DTC-related inbounds and manage systems 

Qualifications:

• 5+ years of e-commerce and lifecycle marketing experience
• Proven track record of growing sales online
• Experience within an omnichannel consumer brand, including beauty, personal care, and/or FMCG 
• Experience with Attentive, Shopify and partner apps
• Experience working with agency partners and on major retailer websites (Amazon, Target, Walmart) 
• Experience managing or executing CRM plans 
• Proven ability to measure results and track accountabilities to ensure desired outcomes and ROI
• Exceptional strategic and metrics-driven analytical skills; comfortable distilling data into insights/optimization opportunities.
• Knowledge of e-commerce technology and digital marketing landscape and partner networks
• Strong business judgment and problem-solving skills with the ability to identify, prioritize and articulate the highest impact initiatives
• Excellent organizational and time management skills combined with strong tactical execution
• Self-directed and capable of working effectively in a fast-paced environment while juggling multiple projects
• A passion for women’s health and the Rael mission is a plus

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