Job Description

What if you could make a real difference , every day, for people’s health, animals, and the planet — working with a passionate vegan team?

You certainly can, at LeafSide! We are a growing company, offering innovative 100% whole-food plant-based (WFPB) vegan meals. Our mission is to make optimally healthy, whole vegan eating so easy and enjoyable, that it becomes a societal norm.

We’re seeking a strategic, data- and mission-driven retention leader, who loves converting customers into lifelong champions. You’ll own customer lifecycle strategies, crush churn, and supercharge subscription growth, while building a thriving community of advocates. If you’re a proactive problem-solver, a metrics maestro, and a vegan visionary, join us as our Director of Retention Marketing.

As the architect of loyalty at LeafSide, you’ll have a major impact on our mission success. You’ll design retention programs, optimize community engagement across channels, and deliver initiatives that keep customers coming back.

Responsibilities

• Lifecycle Mastery: Design and execute comprehensive customer lifecycle strategies, focusing on optimizing onboarding, renewals, ascension, and reactivation campaigns.

• Loyalty & Advocacy: Develop and innovate loyalty programs that boost engagement, orders, and advocacy (e.g., exclusive challenges, rewards, member-only experiences).

• Multi-Channel Engagement: Oversee multi-channel engagement strategies, including email/SMS campaigns, direct mail, and community events. Collaborate with internal teams to refine our digital platforms for seamless customer experience.

• Data-Driven Strategy: Utilize marketing automation, CRM, and analytics platforms to track key metrics. Turn insights into action, employing creativity and resourcefulness for A/B testing, trigger-based campaigns, and continuous feedback loops to drive performance improvements.

• Community & Collaboration: Create value-driven events and content to deepen connections within our customer community. Collaborate on strategic partnerships and alternative distribution channels to expand reach and engagement.

• Innovation & Problem-Solving: Anticipate risks, resolve challenges with analytical rigor, and proactively identify and seize growth opportunities. Apply creative thinking and resourcefulness to overcome obstacles and drive results.

Desired Candidate Attributes & Experience

• 7+ years in B2C marketing (especially ecommerce/CPG, health & wellness) , with proven success and accomplishments in subscription and membership models, retention strategies, and loyalty programs.

• Tech-Savvy Leader: Expert in CRM, ecommerce, project management, and content creation tools — with the wisdom to know how and when to leverage AI.

• Creative Data Geek: You love blending empathy with spreadsheets, crafting campaigns that resonate and convert.

• Community Builder: Skilled at fostering engagement online and offline.

• Vegan Advocacy: Passionate about healthy plant-based living and LeafSide’s vegan vision.

Salary & Benefits

• This is a full-time on-site role , minimum 50 hours/week. To succeed in this role, hard work and constant learning should absolutely be second nature to you. You expertly maintain your energy and health for long-term success.
• We offer a market-competitive total rewards package , dependent on experience and qualifications: competitive base salary, and negotiable performance bonuses tied to KPI results.
• Total time off per year starts at 5 weeks per year . (8 paid holidays, 5 sick days, and 12 PTO days) with sick and PTO time usable interchangeably and accrued per fully employed pay period.
• Health, dental, vision, and life insurance plans are offered, with full or partial coverage by the company depending on the plan chosen.
• Complimentary LeafSide meals every workday and employee discount on LeafSide products. Unlike most food companies, we eat our own products every day, and high-quality food drives us to perform our best!
• Growth! Lead with purpose in a team that’s changing the world, one meal at a time.

Please complete all parts of the application process to be considered for this role:

• Submit your resume , in PDF file format.
• Submit cover letter (PDF) that tells us very clearly whether you're vegan and where you are in your vegan journey, how your background, skills, and goals fit this role, and why you want to work with us. Thanks!

Job Tags

Similar Jobs